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1963 Mercury Meteor Custom

Spotted this uncommon variant of the 1963 Mercury Meteor Custom S33 coupe.  At first glance, I thought this was a Mercury Comet.  During the Space Race during this time, it’s interesting that American car companies named their vehicles after celestial bodies.  This particular model is the S33 edition, which was a specially appointed two-door sedan featuring premium exterior trim and interior ameneties including bucket seats, and a center console.

Some info about the Mercury Meteor.  Read More

The Mercury Meteor is an automobile that was produced by Mercury from 1961 to 1963. For 1961, the name was applied to low-end full-sized vehicles; for 1962 and 1963, the name was applied to Mercury’s mid-sized sedans, in a marketing attempt to appeal to the excitement surrounding the Space Race, before being discontinued. Introduced while Mercury as a marque was in flux, and never a solid marketplace performer in consumer sales, the Meteor remains more a side note than a well known Mercury product.
For 1962, Mercury marketing decided that the Monterey nameplate had better consumer recognition than the Meteor moniker as far as full-sized vehicles were concerned (despite the fact that the Meteor outsold the Monterey), and instead assigned the Meteor name to a new line of mid-sized cars based on the Ford Fairlane which, in turn, was based on a long-wheelbase version of the Ford Falcon chassis. This smaller, mid-sized Meteor filled the product gap between the full-sized Monterey and the compact, Ford Falcon-based Mercury Comet.

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